Styling

Introducing this Alfaparf thermal protector! A thermo-active shield that protects the hair fibre from the heat and damaging effects of hot styling tools, you can curl, straighten and blow-dry without worrying about damaging your gorgeous tresses. But...

If you're looking for a solution to see your hair through between washes, look no further than this Alfaparf Style Stories Dry Shampoo! It's a texturising dry shampoo that gives instant support and absorbs excess oiliness, for clean-feeling, lightweight...

Delight your curls with Alfaparf Semi Di Lino Curls Defining Cream, your go-to, leave-in cream that puts you in control even amidst heat and humidity. Enjoy defined curls free from frizz with this little wonder. For Hair That's… Perfect for those...

Part of the new Semi Di Lino Volume range, this treatment is specifically developed to give a density and volume boost to fine, dry hair. For Hair That’s… Fine/ Limp What Does It Do? Volumizing and body-intensifying in a leave-in spray...

A blow-drying ceam that tames frizz and adds body, making drying quicker and easier. For Hair That’s… Frizzy What Does It Do? Makes blow drying easier and quicker Fights frizz without weighing down the hair Leaving the hair soft and...

Alfaparf Style Stories Original Hairspray provides strong hold whilst still allowing hair to move freely. Adds gloss to hair without weighing it down. For Hair That's… All Hair Types What Does It Do? Original formula, provides strong hold...

Unleash the allure of the Texas-style voluminous and shiny hair through the DALLAS spray. This premium spray is your go-to for a mega blow-dry. It provides impressive volume at the roots, control at the ends, and an overall smooth look. Best of all? It...

The perfect mousse to deliver flexible medium hold, definition and shine. For Hair That’s… All Hair types What Does It Do? This flexible hair mousse provides supple support, adding flexibility to the hair fibre Hair looks defined, silky...

Say hello to luscious curls! Twisted Curls from the Style Stories line amplifies, controls and separates the strands for maximum definition and softness and no residue. It provides medium hold and adds definition and body to curly and wavy hair,...

For Hair That’s… All hair types Alfaparf Style stories Extreme Hairspray is an extra-strong hold styling hairspray. What Does It Do? Extra-strong hold hairspray for all hair types Provides long-lasting, structured results Gives...

Get your dream hair look with our soft wax! It’s specially designed to give you defined, high-gloss results that you can reshape to your liking all day long. No more fussing over unruly hair - this could be the product you've been looking for. Not...

Keep your locks spinning with TURNTABLE. This curl-defining crème is lightweight and designed to nourish and shape without weighing down wavy and curly hair or making curls crunch. For Hair That's... Blocks humidity, adds moisture and noticeable...

Fancy switching up your look from beachy waves in the daytime to sophisticated sleek in the evening? Our wet gel is just the thing you need! This fantastic product gives you flexible, residue-free results, with a wet effect that's absolutely perfect...

Ditch the crunch of traditional hairspray for the sleek and sculpting power of the Alfaparf Style Stories Sculpting Hairspray. This gas-free hairspray will hold your style throughout the day without leaving behind a sticky residue. It's perfect for all...

Here's an invigorating secret to give your hair a lively lift - BALLOON. More than just a styling spray, it offers instant volume and textured finish, promising great hold without the downside of dullness or heaviness. It's seamless to work with,...

An easy to use styling hair gel from Alfaparf that adds texture and definition. For Hair That’s… All hair types What Does It Do? Hair gel formula helps bring structure to the hair fibre For defined and flexible results, with a natural...

A styling and fixing mousse ideal for curly and wavy hair. For Hair That’s… Curly/ Wavy What Does It Do? Defines shape, styles and holds Perfect to use as a base for structured hair styles Doesn’t dry out the hair How Do I Use It? ...

Begin your haircare journey with RODEO STAR Thickening Style Foam for a voluminous and lifted look. Specially designed for fine to medium hair of any length, this natural-feeling formula is non-sticky, making it a perfect addition to your haircare...

For shapeable body, volume and shine. For Hair That's: All Hair types and lengths to add shape, structure and hold styles. What Does It Do?  Add shape and volume to your hair, as well as the perfect secret to holding styles all day and night. Your...

Looking for a little extra volume and texture? Our Mattifying Dry Powder is just the thing! It's perfect for enhancing and aspiring your creative hairstyles, and it doubles as a perfect prep for daily styling. Plus, as a bonus, it's ICEA Vegan...