Blonde Life

You’ll never lose your cool with Joico Blonde Life Violet Shampoo—a brilliant, brass-neutralising cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.  For Hair...

Joico Blonde Life Brightening Shampoo is your go-to product when you’re after light, clean, and effortlessly shiny blonde hair. This sulfate-free shampoo gently lifts away the dirt and oil from your hair, leaving it feeling soft and easy to manage...

Say hello to your new best friend, Joico Blonde Life Brightening Masque. This magical haircare must-have offers an instant dose of hydration, introduces an unparalleled softness and turns up the brightness on your blonde locks, all while ensuring...

A color-balancing conditioner that bans brassiness from blonde hair whilst delivering shine and hydration. For Hair That’s… Cool Blonde What Does It Do? Nourishes hair while neutralizing brass tones Color-balancing formula delivers shine,...