Defy Damage

Meet the Joico Defy Damage Protective Shampoo & Conditioner Set. This powerful duo is designed to not only cleanse and condition your hair, but also significantly improve its strength and structure in the process. With its smart release technology,...

For Hair That's... Damaged What Does it Do? Embark on a swift journey to stronger hair with IN A FLASH by Defy Damage. Harnessing the innovative power of Defy Damage, this quick-acting formula initiates a dazzling transformation in just 7 seconds,...

Intensive, bond-strengthening, UV-protection cream that restores and replenishes dry hair. For Hair That’s… Dry/ Damaged What Does It Do? Helps protect and replenish strength and moisture balance for soft, silky, shiny, healthy-looking...

For Hair That's... Damaged What Does it Do? Experience the ultimate fusion of Joico's renowned hair repair legacy and the formidable prowess of damage control in one exceptional product: KBOND20 Power Masque from Defy Damage. This groundbreaking...

Experience the wonder of Joico Defy Damage Protective Masque, a deep conditioning treatment that brings life back to your hair. Infused with elements that fortify hair bonds and elevate moisture levels, it quickly revamps your hair, making it...

An intensive, bond-strengthening and damage-preventing conditioner that helps replenish strength and moisture balance. For Hair That’s… Dry, Damaged What Does It Do? Intensive conditioning treatment, restores broken bonds in the hair...

Intensive, restructuring, bond-strengthening shampoo for damaged hair. For Hair That’s… Damaged, Brittle What Does It Do? Restructuring and bond-strengthening shampoo enriched with Arginine for intensive daily damage protection New Smart...

For Hair That’s: Damaged hair in need of repair. What Does It Do?  This treatment nourishes your hair while you sleep, strengthening the bonds and preserving your hair colour. The expert formula works on hair overnight leaving you with shiny,...

An intensive protection cream that helps protect and replenish strength and moisture to your hair. For Hair That’s… Damaged Hair What Does It Do? Intensive UV protection cream for soft, silky, shiny, healthy-looking hair Instant, daily...

Spotting damaged hair and in dire need of rescue? We've got you covered with our Joico Defy Damage Protective Conditioner. Specially formulated to boost your hair's strength, restore moisture balance, and prevent further damage. See your hair...

Intensive, restructuring, bond-strengthening shampoo for damaged hair. For Hair That’s… Damaged, Brittle What Does It Do? Restructuring and bond-strengthening shampoo enriched with Arginine for intensive daily damage protection New Smart...

Say hello to healthy, luscious locks with Joico Defy Damage Protective Masque. This intensive, bond-fortifying masque replenishes your hair's strength and moisture balance, and it happens in just minutes! It also works tirelessly to prevent future...